The Midpeninsula Professional Alliance

 Are you using a LinkedIn professional profile as part of your digital branding effort? Many of us are. With 740 million members from 55 million registered companies in 200 countries, LinkedIn is the most widely used social media site for businesspeople . Most of these members do not pay for the service, opting to create free profiles and keep them updated s […]

 Many are finding that the normal in-person networking events, even if permitted, are risky for themselves or their customers. In the service business, there are two “types” of business networking that are critical to business survival, despite the current pandemic:       Networking to find new customerso   Networking to remind friendly contacts and customer […]