I watched with disgust and dismay as the recent publicity unfolded about Wells Fargo Bank and the appalling breach of ethics apparently perpetrated by 5000+ bank employees against its customers – all apparently in the desperate attempt to meet sales quotas for financial services ? Why were these services so difficult to sell that bank employees had to resort […]
I’ve always felt that service developers and deliverers can be the most creative marketing people in business. As a group, they are remarkably adept at recognizing market needs and creating and launching services to meet those needs. Last year when my mother was taken to the ER by ambulance, the facility where she lived, which was about 40 miles away from me […]