Posted by: midpen | May 23, 2008

Speaker Post: Elevator Speeches Made Easy

Elevator Speeches Made Easy

by  Susan Schwartz, CEO of You Who Branding

Telling people who you are and what you do should be the easiest thing in the world. But in practice, most people have little, if any, idea how to introduce themselves effectively.   If you suddenly go blank when it’s time to deliver your elevator speech, be sure to attend this session!

Brand expert, Susan Schwartz of You Who Branding, will give you an easy-to-follow formula that will help you create an introduction that is clear, compelling and memorable.  You’ll discover…

  • How to grab attention with your opening
  • The key word you must use
  • What you should never say
  • Why less is better than more
  • Three ways to get people to remember you
  • How to make sure people know who you are, what you do, and why they should work with you. 

About Susan Schwartz:      

In a career spanning more than 20 years, Susan Schwartz has been an advertising copywriter, an image consultant, a speaker and trainer. She has also been a greeting card editor, TV producer, intuitive healer and stand-up comic; but not all at the same time.

When the question, “What do you do?” became impossible to answer because she was doing so many different things, she combined her significant interests and talents into a single practice.

Now, as founder and principal of You Who Branding, Susan helps individuals and entrepreneurs craft their own authentic brand identities, starting from the inside out.





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